Understanding Yuna:
An AI-Powered Mental Health Coach
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Your Personal Growth Companion
Anytime, Anywhere
Meet Yuna, an AI-powered mental health coach, developed by experienced professionals at top universities to assist you and your team in navigating life's complex challenges. Internal studies revealed that using Yuna significantly reduces stress and improves mood. Yuna provides a safe and secure space to ask questions and get support, while learning psychological techniques proven to be effective.
Key Features
Comparison of Mental Health Support Models
Feature
Standard Therapy with
a Licensed Clinician
Clinician-Informed AI Coaching (e.g., Yuna)
Unlicensed Coaching (Human or General AI)
Service Offered By
Licensed human professional (e.g., Psychologist, Therapist, LCSW) with verified credentials.
A specialized, evidence-based Artificial Intelligence application, developed and overseen by licensed clinicians.
An uncredentialed human or a general-purpose AI (e.g., standard chatbots not built for mental health).
Primary Goal
Diagnosis and Treatment of clinical mental health conditions. Creates a formal, therapeutic relationship.
Mental Wellness & Skill-Building. Provides coaching, self-help, and emotional processing using therapeutic skills (e.g., CBT). No diagnosis is ever made.
General Advice & Motivation. Goal-setting and life advice without a clinical or evidence-based framework.
Foundation
Grounded in established, evidence-based therapeutic modalities. Legally and ethically bound to standards of care.
Clinician-Informed & Evidence-Based. Interactions are based on evidence-based interventions and skills (CBT, DBT).
No Guaranteed Foundation. Methods are often based on personal opinion or unverified techniques. General AI may pull from unreliable internet sources.
Regulation & Oversight
Highly Regulated. Governed by state licensing boards, professional ethics codes, and laws like HIPAA
Ethically Self-Regulated to High Standards. Voluntarily adheres to a HIPAA-compliant framework and is SOC 2 Type II certified.
Unregulated. No mandatory licensing, ethical oversight, or legal standards of care.
Data Privacy & Security
Legally Protected. Patient information is Protected Health Information (PHI) under HIPAA. Strict confidentiality is required by law.
Best-in-Class Security. HIPAA-compliant & SOC 2 certified. Employs advanced security (e.g., facial recognition). Executes BAAs with all vendors.
Often Opaque and Insecure. Data may be sold to third parties or used for advertising. No guarantee of privacy or security. High risk of breaches.
Crisis Management
Mandated Reporter. Legally and ethically required to intervene in situations of imminent harm to self or others
Robust, Automated Safety Net. AI detects crisis language and immediately provides a screen with geolocated emergency services (e.g., 911). Not a mandated reporter.
No Protocol or Dangerous Responses. May provide generic, unhelpful advice, or worse, reinforce harmful thoughts or provide dangerous information.
Quality Assurance
Peer supervision, continuing education requirements mandated by licensing boards.
Clinician-in-the-Loop Review. Licensed professionals review fully de-identified conversation transcripts in a HIPAA-compliant manner to ensure safety and improve AI quality.
None. No formal process for quality control, supervision, or continuous improvement. AI models are not specialized.
Transparency
Clear therapist-patient relationship is established. Professional identity and credentials are provided upfront.
Radical Transparency. Explicitly states the user is interacting with an AI, not a human, and clearly defines its limitations in its Terms of Service.
Potentially Deceptive. May not be clear if the "coach" is human or AI. Often overstates expertise and efficacy without evidence.
Accessibility & Cost
Often expensive (>$150/session), may have long waiting lists, and is limited by geography and time.
Highly scalable, available 24/7, and offered at a significantly lower cost, providing immediate coaching.
Variable cost, but accessibility does not guarantee quality or safety.
Service Offered By
Standard Therapy with a Licensed Clinician
Licensed human professional (e.g., Psychologist, Therapist, LCSW) with verified credentials.
Clinician-Informed AI Coaching (e.g., Yuna)
A specialized, evidence-based Artificial Intelligence application, developed and overseen by licensed clinicians.
Unlicensed Coaching (Human or General AI)
An uncredentialed human or a general-purpose AI (e.g., standard chatbots not built for mental health).
Primary Goal
Standard Therapy with a Licensed Clinician
Diagnosis and Treatment of clinical mental health conditions. Creates a formal, therapeutic relationship.
Clinician-Informed AI Coaching (e.g., Yuna)
A specialized, evidence-based Artificial Intelligence application, developed and overseen by licensed clinicians.
Unlicensed Coaching (Human or General AI)
Mental Wellness & Skill-Building. Provides coaching, self-help, and emotional processing using therapeutic skills (e.g., CBT). No diagnosis is ever made.
Foundation
Standard Therapy with a Licensed Clinician
Grounded in established, evidence-based therapeutic modalities. Legally and ethically bound to standards of care.
Clinician-Informed AI Coaching (e.g., Yuna)
Clinician-Informed & Evidence-Based. Interactions are based on evidence-based interventions and skills (CBT, DBT).
Unlicensed Coaching (Human or General AI)
No Guaranteed Foundation. Methods are often based on personal opinion or unverified techniques. General AI may pull from unreliable internet sources.
Regulation & Oversight
Standard Therapy with a Licensed Clinician
Highly Regulated. Governed by state licensing boards, professional ethics codes, and laws like HIPAA
Clinician-Informed AI Coaching (e.g., Yuna)
Ethically Self-Regulated to High Standards. Voluntarily adheres to a HIPAA-compliant framework and is SOC 2 Type II certified.
Unlicensed Coaching (Human or General AI)
Unregulated. No mandatory licensing, ethical oversight, or legal standards of care.
Data Privacy & Security
Standard Therapy with a Licensed Clinician
Legally Protected. Patient information is Protected Health Information (PHI) under HIPAA. Strict confidentiality is required by law.
Clinician-Informed AI Coaching (e.g., Yuna)
Best-in-Class Security. HIPAA-compliant & SOC 2 certified. Employs advanced security (e.g., facial recognition). Executes BAAs with all vendors.
Unlicensed Coaching (Human or General AI)
Often Opaque and Insecure. Data may be sold to third parties or used for advertising. No guarantee of privacy or security. High risk of breaches.
Crisis Management
Standard Therapy with a Licensed Clinician
Mandated Reporter. Legally and ethically required to intervene in situations of imminent harm to self or others
Clinician-Informed AI Coaching (e.g., Yuna)
Robust, Automated Safety Net. AI detects crisis language and immediately provides a screen with geolocated emergency services (e.g., 911). Not a mandated reporter.
Unlicensed Coaching (Human or General AI)
No Protocol or Dangerous Responses. May provide generic, unhelpful advice, or worse, reinforce harmful thoughts or provide dangerous information.
Quality Assurance
Standard Therapy with a Licensed Clinician
Peer supervision, continuing education requirements mandated by licensing boards.
Clinician-Informed AI Coaching (e.g., Yuna)
Clinician-in-the-Loop Review. Licensed professionals review fully de-identified conversation transcripts in a HIPAA-compliant manner to ensure safety and improve AI quality.
Unlicensed Coaching (Human or General AI)
None. No formal process for quality control, supervision, or continuous improvement. AI models are not specialized.
Transparency
Standard Therapy with a Licensed Clinician
Clear therapist-patient relationship is established. Professional identity and credentials are provided upfront.
Clinician-Informed AI Coaching (e.g., Yuna)
Radical Transparency. Explicitly states the user is interacting with an AI, not a human, and clearly defines its limitations in its Terms of Service.
Unlicensed Coaching (Human or General AI)
Potentially Deceptive. May not be clear if the "coach" is human or AI. Often overstates expertise and efficacy without evidence.
Accessibility & Cost
Standard Therapy with a Licensed Clinician
Often expensive (>$150/session), may have long waiting lists, and is limited by geography and time.
Clinician-Informed AI Coaching (e.g., Yuna)
Highly scalable, available 24/7, and offered at a significantly lower cost, providing immediate coaching.
Unlicensed Coaching (Human or General AI)
Variable cost, but accessibility does not guarantee quality or safety.
Customized to
Meet You Where You Are
Start each session by sharing how you feel and making a proactive choice about whether you need support or active coaching.
Yuna customizes each session to align with your current emotions and goals, ensuring an experience that's just right for you.
Yuna customizes each session to align with your current emotions and goals, ensuring an experience that's just right for you.
START FOR FREE
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Foundations
Yuna's model is designed by experts and teaches evidence-based techniques for managing stress, improving mood, and increasing performance, making it a dynamic tool for personal growth.
Effectiveness and Results
Internal studies have shown the profound impact of consistent self-improvement efforts on our well-being. Yuna serves as a valuable resource in this journey, significantly enhancing well-being, boosting self-confidence, and providing support. Our results speak to this effectiveness:
• A 17% decrease in shame, helping users overcome debilitating emotions and fostering a healthier self-image.
• A 14.5% decrease in anxiety, aiding users in navigating life's stresses with greater calm and resilience.
• A 23% decrease in guilt, supporting a journey toward forgiveness and self-acceptance.
• A 12% increase in pride, encouraging users to celebrate their achievements and personal growth.
• A 9% increase in satisfaction, contributing to an overall happier and more fulfilling life experience.
• A 17% decrease in shame, helping users overcome debilitating emotions and fostering a healthier self-image.
• A 14.5% decrease in anxiety, aiding users in navigating life's stresses with greater calm and resilience.
• A 23% decrease in guilt, supporting a journey toward forgiveness and self-acceptance.
• A 12% increase in pride, encouraging users to celebrate their achievements and personal growth.
• A 9% increase in satisfaction, contributing to an overall happier and more fulfilling life experience.
Who Can
Benefit?
Yuna is a partner in the pursuit of both accomplishments and happiness. It's also a refuge in the daily battle against stress and pessimism, helping to turn every challenge into an opportunity.
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Grow Strong,
Stay Balanced.
Always-on AI guidance—practical, private, and free for your first session.
© 2025 Yuna, Inc.
AI-Powered Mental Health
AI-Powered Mental Health
